Fighting the Groundhog Day Blues


For many business owners and advisers, the first quarter of the new year can often feel like Groundhog Day – same challenges, same goals, same issues and same plan as every other year. We can end up devoting so much effort paddling just to stay in the same place, that there’s simply nothing left to put into improving the processes to reach our goals.

I am energised by working with smart people to continually improve the processes that will drive outcomes, something I’ve been reminded about by an elite sports coach, Dr Dave Alred, who is very vocal about avoiding our urge to stick with convention (our “comfort zone”). He describes convention as a sanctuary which enables us to do nothing and change nothing. In Alred’s opinion, improvement only comes from moving into the “ugly zone”, in which you try new things to the point of failure, learn and then try again.

To avoid Groundhog Day, Redchip is well and truly embracing the “ugly zone”. While we’ve set ourselves some audacious goals, we’ve spent just as much time and energy determining what the processes look like to reach those goals, and how we can improve the way in which we apply those processes.

One specific area of focus is pushing conversations that our team and other advisers are having with their clients into the “ugly zone”. We’ve been looking at the tools Redchip can bring to the table to turbocharge those conversations and make them as compelling and relevant as possible.

In the world of Estate Planning, Yodal is partnering with a leading global multi-line insurer to launch a lead generator app that will kick start Estate Planning conversations between financial planners and their clients. The app removes the complexity from the Estate Planning process, and enables planners to have clear, compelling conversations about the critical role of Estate Planning in their clients’ personal and professional lives.

And Redchip is working with another client, Acis, to introduce a simple, cost effective tool into its system to facilitate the conversation between accountants and their clients about trade marks and the protection of business names.

These services enable advisers to crystallise sometimes complex business concepts into simple, step-by-step systems that will quickly achieve results for their clients. Rather than focusing just on outcomes, our team is focusing on the process to get there and in doing so is introducing some real innovation into the business.

While 2018 is still relatively fresh, let’s avoid Groundhog Day Syndrome. Let’s not sap our energy trying to get amped about the same-old same-old. Let’s instead direct energy towards continual improvement and innovative processes that will turbocharge growth.

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