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Redchip

Intellectual Property

Glass of beer on the table
What ails Pacific Ale?

When you have a successful business, competition is never far away. Properly protecting unique brand elements is vital in securing your market position and keeping competitors at bay, as Stone & Wood recently discovered ...

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Female manager working on tablet in factory
Geography no protection for trade marks

Evolving technology and globalisation are helping to bring more innovative and unique ideas to life. But at the same time, they are creating an ideal environment for opportunistic businesses or individuals to exploit a b...

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Webinar: Transfer of IP in a business sale

Intellectual property may not be as tangible as plant, property and equipment, but for many businesses its value exceeds the dollars on a balance sheet. When it comes to selling a business, IP can have a critical impact ...

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How vulnerable are Aussie brands?

Your brand is the first thing your customers recognise you for, and the last thing they remember. Redchip hosted a gathering recently to share our ideas about an important conversation we believe business advisers should...

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Food truck in the street
What’s in a name?

Despite what many people think when starting up a business, the simple act of registering a business, company or domain name does not provide any proprietary rights....

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sharing ideas
Commercialisation starts with protection

Start-ups seeking to capitalise on the opportunities presented by the Turnbull Government’s Innovation Statement have some important questions to ask themselves before diving into the investor pool....

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