Evolving technology and globalisation are helping to bring more innovative and unique ideas to life. But at the same time, they are creating an ideal environment for opportunistic businesses or individuals to exploit a business’s competitive advantage for their own benefit.
Your brand is the first thing your customers recognise you for, and the last thing they remember. Redchip hosted a gathering recently to share our ideas about an important conversation we believe business advisers should be having with their clients.
Despite what many people think when starting up a business, the simple act of registering a business, company or domain name does not provide any proprietary rights.
Start-ups seeking to capitalise on the opportunities presented by the Turnbull Government’s Innovation Statement have some important questions to ask themselves before diving into the investor pool.