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Ditch disruption for disruption’s sake

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The term “disruption” tends to bring out the worst in me. Whilst on any given day we can see smart companies taking on industries that could use a shakeup, it doesn’t mean we live in a disruptive free-for-all.

Redchip, like many businesses, was established with a very clear purpose in mind.


At the time we opened our doors, almost 20 years ago, we could have been seen as “disruptive”. We didn’t follow the tradition of naming the firm after its partners, we didn’t go after the “big end of town”, and we aligned ourselves with the behaviours of the entrepreneurs and self-starters that we were drawn to service.

But nowhere in the values we operate by, or the behaviour we expect of our team, will you see disruption for disruption’s sake. This business has been built with one driver – getting the deal done for our clients. Sometimes that takes lateral thinking, but in most cases it’s about considering the opportunities and risks inherent in any situation and working to manage our clients’ exposure and maximise the outcomes.

The changes we have made at Redchip this week with our new website, new communications, and updated documentation, are not just about change for the sake of it.

We’ve recognised in speaking to our clients that they love our work, trust the experts on our team, and are looking to us to stand apart from other advisers. The shift to our new office late last year was the start of a series of initiatives to refresh our business and align with our clients’ values. The launch of our new website and refreshed brand identity is a continuation of this goal.

We look forward to anything you have to say about the changes you’re seeing, and to continuing to probe you about the issues facing you and your business.

At the end of the day, it’s important to us that you know you have our clear thinking, purpose and resolve in your corner and that we’re not distracted by disrupting for disruption’s sake.

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